Marketing and sales mechanics for online small businesses

Starting and growing a business takes all your blood, sweat and tears but we found a few resources that can help you remain sane and thrive even at that seed and start up stage. Read through and let us know any more that have proven resourceful for you.

• Social Media 101

You need a brilliant social media strategy to stand out from your competitors, the social media noise, and even compete with influencers, celebrities, and other big names and thus us how Neil Patel suggests you do it:

https://www.google.com/amp/s/neilpatel.com/what-is-social-media-marketing/%3Famp

• How to validate your online business idea

There is nothing more discouraging than spending your time and energy creating a product that you think people will love, only to realize that there’s no interest when you launch. One of the most important aspects of starting a business is validating that there is a demand for your products.

https://www.shopify.com/blog/validate-product-ideas

• Branding

A brand name instantly informs customers about a company’s reputation, enabling them to trust the quality of each product or service that business offers. The very mention of the brand name (or the sight of the brand logo) conjures all of a customer’s experiences and perceptions of a business—good and bad.

http://www.marketing-schools.org/types-of-marketing/brand-marketing.html -- Marketing-Schools.org

Branding is about getting your prospects to see you as the sole provider of a solution to their problem or need.

https://www.thebalance.com/why-is-branding-important-when-it-comes-to-your-marketing-2294845 -- Laura Lake, The Balance

• Marketing distribution channels

Distribution channels are a key element in your entire marketing strategy — they help you expand your reach and grow revenue.

http://www.marketingmo.com/strategic-planning/how-to-develop-your-distribution-channels/  -- Marketing Mo 

• Promotion

The ways you promote your organization will largely determine whether you successfully plant the right messages in the minds of your target audience.

http://edwardlowe.org/how-to-establish-a-promotional-mix/ -- Edward Lowe Foundation

These for sure will equip you to position your business better. If you want to stay updated on business growth tips and lessons learnt, subscribe to our newsletter.

Author: Angela Thige